“Nimble Union Sauce Co is a hot sauce brand focussed on bringing intensely bold and unique flavours to sauce with extreme heat. The startup tasked us with creating a brand that represented its product but also allows it to stand out within a crowded marketplace.”
Part I – Logo.
The goal for the logo was to represent the heat of the hot sauce but give it a unique, modern appearance but with an element of the 80s. We found inspiration from abstract shapes and the Memphis pattern era.
Part II – Visual Identity
Create a visual identity that aligns to the logo but branches out to become an encompassing cohesive theme throughout the brand.
Part III – Product Design
A product line label design of three labels relevant to the three individual hot sauce products.
Part IV – Website
A visually engaging website with an e-commerce portal for their online sales.
Part V – Social Media
A series of instagram posts to help launch the brand into the digital space.
The main brand elements that were important to convey were;
III. Modern but 80s feel
Nimble Union Sauce Co
What We Did
The quirky curvature of the flame mark becomes the icon of the brand. The distinct typeface embraces the functionality of a font whilst retaining a unique identity.
The goal for the logo design was to achieve a contemporary design that could conform to different mediums. We incorporated the current ‘counter-culture’ trend of lo-fi style art when creating the mark inadvertently creating something wholly original in its shape.
The serif typeface became the added postmodern feature of the logo with a universal appeal of heavyweight typefaces within current alternative fashion.
From this, a family of marks and word marks where integrated into the logo design.
Primary Main Logo
The primary three dimensional main logo.
Flat Main Logo
A flat logo version of the combined wordmark and mark.
The primary three dimensional mark.
A flat mark with multiple coloured versions in the colour palette.
We determined that the brand would adopt a high contrast colour palette to portray its modern character and isolate the iconographic structure of the mark. This aided in a deeper fusion between the identity of the brand and the goal of the product.
Nimble Union started with three flagship sauces and the biggest challenge for Milkcarte, was to represent the brand and product’s personality within the label design but keep a unique look and character to the labels. We developed three identifiable focus points that best represented the character of the three sauces and instantly spark recognition.
Salsa Verde – Jalapeño
Garlic and Pepper
Tomato and Garlic
Responsive web design to suit both mobile and desktop users.