“A side-on helmet mark was less personal and we decided on a front-on coloured mark that could be reproduced in different ways and sizes that best represented the sharp uncomfortable angles of an ancient helmet whilst retaining a nice balance.”

The Challenge

Part I.
Hamilton Olympic are a club with a significant history dating back to 1976 in Newcastle, Australia. With strong ethnic roots in the greek community, a rebrand would need to incorporate elements of the club’s history and previous branding elements to hold onto its greek heritage.

Part II.
Creating a modern and user friendly website that best represents the club and their community engagement.

The main elements of the original logo important to maintain and evolve within the new version are;
I. The Greek flag element
II. The original colour scheme
III. The warrior mascot
IV. Shield badge


Hamilton Olympic

What We Did

Discovery Session

Milkcarte delivered a completely

fresh design of the logo and website.

Shield Badge: After some research, the shield Greek warriors traditionally used was a circular shield. So to retain
consistency with the Greek heritage of the club the shield badge was changed to a circle.

Olympic Rings: The olympic rings were removed as they are a registered trademark of the International
Olympic Committee (IOC) and it would be a breach of trademark law to retain them in any form or colour.


Keeping in the theme of the original colours, we embraced the traditional blue and white colours of Greece with the secondary colour of yellow that has historically been part of the Hamilton Olympic football club.

Lapis Lazuli


Mikado Yellow


Pure White


Alternative Logos

Modern Web Design

A functional and responsive web design for the current market.