“Sydney based event company 'E Styling", embodies elegance and luxury for numerous high end event types from weddings, exclusive parties and conferences. Milkcarte designed a monogram logo that illustrated the grandeur of E Styling events and bundled it with a comprehensive branding guide.”

The Challenge

Part I.
Milkcarte was brought on board by E Styling to materialise their logo idea and generate a family of logos that could be utilised in different formats.

Part II.
Along with the new logo, Milkcarte established an extensive branding guidebook as a reference for E Styling.

The main elements of the logo that were important to the client were;
I. Elegance
II. Legibility
III. Monogram

Client

E Styling

What We Did

Discovery Session
Logo
Branding

From concept to design, Milkcarte

defined the E Styling brand within their logo.

Concept: The client had a particular direction they wanted the logo to illustrate. With this direction, Milkcarte synthesised the concept to develop a final logo and an additional mark motif. 

Colour

E Styling wanted an elegant and sophisticated colour palette with the colour rose being an accented feature.

Cultured

#F4F0F3

Tumbleweed

#D7A391

Old Rose

#BE857A

Black Coral

#4A545F

Gun Metal

#1E2732

Light Gray

#CFCFCE

Logo Family

Branding Guide

The guidelines to the brands use within the public sphere.