“Sydney based event company 'E Styling", embodies elegance and luxury for numerous high end event types from weddings, exclusive parties and conferences. Milkcarte designed a monogram logo that illustrated the grandeur of E Styling events and bundled it with a comprehensive branding guide.”
Part I.
Milkcarte was brought on board by E Styling to materialise their logo idea and generate a family of logos that could be utilised in different formats.
Part II.
Along with the new logo, Milkcarte established an extensive branding guidebook as a reference for E Styling.
The main elements of the logo that were important to the client were;
I. Elegance
II. Legibility
III. Monogram
Client
E Styling
What We Did
Discovery Session
Logo
Branding
From concept to design, Milkcarte
defined the E Styling brand within their logo.
Concept: The client had a particular direction they wanted the logo to illustrate. With this direction, Milkcarte synthesised the concept to develop a final logo and an additional mark motif.
Colour
E Styling wanted an elegant and sophisticated colour palette with the colour rose being an accented feature.
Cultured
#F4F0F3
Tumbleweed
#D7A391
Old Rose
#BE857A
Black Coral
#4A545F
Gun Metal
#1E2732
Light Gray
#CFCFCE
Logo Family
Branding Guide
The guidelines to the brands use within the public sphere.
