“Sydney based event company 'E Styling", embodies elegance and luxury for numerous high end event types from weddings, exclusive parties and conferences. Milkcarte designed a monogram logo that illustrated the grandeur of E Styling events and bundled it with a comprehensive branding guide.”

The Challenge

Part I.
Milkcarte was brought on board by E Styling to materialise their logo idea and generate a family of logos that could be utilised in different formats.

Part II.
Along with the new logo, Milkcarte established an extensive branding guidebook as a reference for E Styling.

The main elements of the logo that were important to the client were;
I. Elegance
II. Legibility
III. Monogram


E Styling

What We Did

Discovery Session

From concept to design, Milkcarte

defined the E Styling brand within their logo.

Concept: The client had a particular direction they wanted the logo to illustrate. With this direction, Milkcarte synthesised the concept to develop a final logo and an additional mark motif. 


E Styling wanted an elegant and sophisticated colour palette with the colour rose being an accented feature.





Old Rose


Black Coral


Gun Metal


Light Gray


Logo Family

Branding Guide

The guidelines to the brands use within the public sphere.