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The Sensory Dynamics Of Consumer Perception

Sensory perception in consumer dynamics copy

How do you know whether your product will succeed in the marketplace? It all comes down to consumer perception, or how your customers feel about and perceive your product or service before they actually buy it.

What is Content Marketing? A Simple Guide

Content Marketing

You may be asking yourself, what is content marketing? How does this differ from the traditional means by which most companies have survived the business landscape?

5 Steps To Help Build Brand Awareness

Brand Awareness

If you’re in the midsts of marketing a new business, or you’re trying to revamp an old one, you’ve probably heard of the term ‘brand awareness’, ‘brand perception’ or ‘brand association’. You might be wondering, what is this ‘brand awareness’ that everyone keeps referring to?

What is Design Thinking?

Design Thinking 1

An increasing number of businesses are taking a Design Thinking approach to problem-solving. It’s a term we’re hearing across industries as businesses and entrepreneurs sing the praises of Design Thinking and what it’s helped them achieve.

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