How do you know whether your product will succeed in the marketplace? It all comes down to consumer perception, or how your customers feel about and perceive your product or service before they actually buy it.
You may be asking yourself, what is content marketing? How does this differ from the traditional means by which most companies have survived the business landscape?
In today’s crowded and oversaturated markets, having a strong brand is imperative which is why going through the brand discovery process is worth the extra effort.
If you’re in the midsts of marketing a new business, or you’re trying to revamp an old one, you’ve probably heard of the term ‘brand awareness’, ‘brand perception’ or ‘brand association’. You might be wondering, what is this ‘brand awareness’ that everyone keeps referring to?
An increasing number of businesses are taking a Design Thinking approach to problem-solving. It’s a term we’re hearing across industries as businesses and entrepreneurs sing the praises of Design Thinking and what it’s helped them achieve.
One of the marketing terms that carries the most weight and causes the most confusion is brand positioning. Although it may sound like an easy strategy to implement, much of a brand’s failure comes from its poor positioning and communication strategy.