The Sensory Dynamics Of Consumer Perception
How do you know whether your product will succeed in the marketplace? It all comes down to consumer perception, or how your customers feel about and perceive your product or service before they actually buy it.
What is Content Marketing? A Simple Guide
You may be asking yourself, what is content marketing? How does this differ from the traditional means by which most companies have survived the business landscape?
What Is Brand Discovery And Why Is It Important?
In today’s crowded and oversaturated markets, having a strong brand is imperative which is why going through the brand discovery process is worth the extra effort.
5 Steps To Help Build Brand Awareness
If you’re in the midsts of marketing a new business, or you’re trying to revamp an old one, you’ve probably heard of the term ‘brand awareness’, ‘brand perception’ or ‘brand association’. You might be wondering, what is this ‘brand awareness’ that everyone keeps referring to?
What is Design Thinking?
An increasing number of businesses are taking a Design Thinking approach to problem-solving. It’s a term we’re hearing across industries as businesses and entrepreneurs sing the praises of Design Thinking and what it’s helped them achieve.
What is brand positioning? Six common types of brand positioning strategies for your business
One of the marketing terms that carries the most weight and causes the most confusion is brand positioning. Although it may sound like an easy strategy to implement, much of a brand’s failure comes from its poor positioning and communication strategy.