How do you know whether your product will succeed in the marketplace? It all comes down to consumer perception, or how your customers feel about and perceive your product or service before they actually buy it.
There is a set of fundamental principles in design that every designer should know about if they want to better understand their craft.
Establishing a brand identity is a journey all new businesses and budding entrepreneurs will go through. Discovering a brand identity takes time. It doesn’t happen overnight, and there’s no secret formula to getting it right the first time.
You may not realise it, but even the simplest designs have well-thought-out strategies behind them. Central to these strategies is “Visual Hierarchy” – the ranking of design elements through their visual characteristics.
You might be surprised to know that Dark Mode was around before what we most commonly use today, Light Mode.