Archives: Field Notes

The Sensory Dynamics Of Consumer Perception

Sensory perception in consumer dynamics copy

How do you know whether your product will succeed in the marketplace? It all comes down to consumer perception, or how your customers feel about and perceive your product or service before they actually buy it.

What is Content Marketing? A Simple Guide

Content Marketing

You may be asking yourself, what is content marketing? How does this differ from the traditional means by which most companies have survived the business landscape?

9 Important Principles Of Design

Principles Of Design

There is a set of fundamental principles in design that every designer should know about if they want to better understand their craft.

5 Steps To Help Build Brand Awareness

Brand Awareness

If you’re in the midsts of marketing a new business, or you’re trying to revamp an old one, you’ve probably heard of the term ‘brand awareness’, ‘brand perception’ or ‘brand association’. You might be wondering, what is this ‘brand awareness’ that everyone keeps referring to?

The Fundamentals Of Brand Identity

Brand_Identity

Establishing a brand identity is a journey all new businesses and budding entrepreneurs will go through. Discovering a brand identity takes time. It doesn’t happen overnight, and there’s no secret formula to getting it right the first time.

What is Design Thinking?

Design Thinking 1

An increasing number of businesses are taking a Design Thinking approach to problem-solving. It’s a term we’re hearing across industries as businesses and entrepreneurs sing the praises of Design Thinking and what it’s helped them achieve.

6 principles of Visual Hierarchy

Visual_Hierarchy

You may not realise it, but even the simplest designs have well-thought-out strategies behind them. Central to these strategies is “Visual Hierarchy” – the ranking of design elements through their visual characteristics.